I’ve been debating writing this post, but in the spirit of Sir Richard Branson‘s approach (“screw it, let’s do it”) I’ve decided to go ahead. We’ve been working on a few sites for institutions of higher learning and, in the process of researching the competition, happened upon the site for Elon University. I really like [...]

Tags: authenticity, Education, marketing, Richard Branson
Posted in advertising, authenticity, internet, marketing | No Comments »

Dan forwarded me an article today that ranks right up near the top of my “Things to read that are relevant” list. Titled “What If Giving Up Your Brand Really Means Giving Up?” this Advertising Age article from Jonathan Salem Baskin asks some very pointed questions and draws some mildly controversial conclusions. (At least, I’m [...]

Posted in authenticity, marketing, social media, twitter | No Comments »