Marketers inherently understand the benefits of using A/B testing to help improve their communications, but few take advantage of it. The reasons are many, but they fall into a couple of basic categories: It’s too difficult and it takes too much time. Now, as far as email is concerned, both of these issues have been [...]

Tags: A/B testing, email, email marketing, ExactTarget, marketing
Posted in e-commerce, email marketing, email review, marketing, permission marketing | No Comments »

When I open my email inbox on an average day, I see a wide variety of messages. Like many of you, I sort through a lot of emails from companies offering me the latest and greatest deals on the Internet. As email designers and marketers, many of us at Rare Bird can’t fight the urge to critique messages making their way into our inboxes. In fact, we keep an eye out for emails that make for interesting conversation around the office.

Tags: design, email, marketing
Posted in advertising, design, email marketing, email review, strategy | No Comments »