Oh, woe is the plight of the marketer. With so many things to do, so many channels to explore, we often forget the one abiding truth in nearly everything we do: No one cares like we do. We find ourselves today living in the proverbial forest, trying to answer the timeless question: If a tree [...]
Posted in email marketing, marketing, permission marketing, strategy | No Comments »
As much as I dislike words like ‘takeaway’, it seems the easiest way to describe something worth, uh… taking away from the event. So here, in no particular order (and without implying any synergistic connection or claims of empowerment), are the primary things I learned in Indianapolis this week. I learned, from a company much [...]
Tags: A/B testing, Charlene Li, email marketing, ExactTarget, Indianapolis, Michael J Fox, social media, twitter
Posted in marketing, permission marketing | 2 Comments »
A few months ago, in April 2012, a stunning thing happened on the way to communicating with your customers: For the first time ever, more of them opened your emails on their smartphones than any other platform*. On the surface, this seems like a very big deal. In fact, it’s even bigger than that. For [...]
Tags: A/B testing, E-mail, email marketing
Posted in email marketing, marketing, permission marketing | No Comments »
So you’ve registered for Connections 2012, made your hotel reservations and booked your travel. You’re amped up to join 4,000 other marketers in Indianapolis to find out what’s working for other people, hear Michael J. Fox’s keynote address, catch The Fray in concert, and see what David Blaine is going to make vanish. That’s quite [...]
Posted in marketing | 2 Comments »
William Lever, who started the notable soap company Lever Brothers, famously said, “I know half of my advertising isn’t working, I just don’t know which half.” Thankfully, we no longer live in a time where we have to guess what’s working and what isn’t. In fact, in some ways, the bigger problem today is wading [...]
Tags: email marketing
Posted in business consulting, email marketing, marketing | No Comments »
An elevator pitch (or elevator speech) is a short summary intended to quickly and simply define a product, service, or organization and its value proposition. The name reflects the idea that it should be possible to deliver the summary in the time span of an elevator ride. Most people suggest that your elevator pitch lasts [...]
Tags: Business, marketing, sales
Posted in marketing, strategy | No Comments »
I love Indianapolis, and I’m pretty fired up that the Superbowl will be played out on the field at Lucas Oil Stadium. True, it would have been picture-perfect if our Colts had been vying for the coveted Lombardi trophy, but I guess we’ll have to wait for next February… Still, I think this a great [...]
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The announcement from Apple CEO Steve Jobs that he’ll be stepping down from his post is not altogether unexpected, but it does mark the end of an era. Jobs returned to the company he started in the late 1990s when it was in big trouble. The strategic direction was wayward, the products were suffering from [...]
Tags: Apple, iPhone, Steve Jobs
Posted in business consulting, design, entrepreneurship, marketing | 2 Comments »
Hot off the presses, LinkedIn has released both a new mobile web app based on HTML5 and new native apps for iPhone and Android. At first glance, they seem to have gotten it right. The new apps forego long lists of menu options to focus on the for most likely to be used sections: Updates, [...]
Tags: iPhone, LinkedIn, mobile web app
Posted in internet, marketing, web reviews | No Comments »
Marketers inherently understand the benefits of using A/B testing to help improve their communications, but few take advantage of it. The reasons are many, but they fall into a couple of basic categories: It’s too difficult and it takes too much time. Now, as far as email is concerned, both of these issues have been [...]
Tags: A/B testing, email, email marketing, ExactTarget, marketing
Posted in e-commerce, email marketing, email review, marketing, permission marketing | No Comments »
