An elevator pitch (or elevator speech) is a short summary intended to quickly and simply define a product, service, or organization and its value proposition. The name reflects the idea that it should be possible to deliver the summary in the time span of an elevator ride. Most people suggest that your elevator pitch lasts [...]

Tags: Business, marketing, sales
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Happy New Year! Now that 2012 has arrived, business owners and key managers should be looking ahead with an eye toward weathering what looks to be another tough one. Along with the general consensus that the economy will continue to be sluggish, you have the added responsibility to protect the enterprise in the face of [...]

Tags: Business, Business continuity planning
Posted in business consulting, business forecasts, coaching, strategy | 1 Comment »